How SaySo tripled their pipeline value with Verbatim

Challenge

SaySo needed a powerful content strategy to drive its launch to market

After spending one year building a groundbreaking clearance optimization product in stealth mode, SaySo was finally poised to launch. While the team was eager to bring its offering to the public, Head of Sales Brad Anderson knew he needed a robust content strategy to psu the launch.

"The first thing people look for when you introduce a new product or idea is validation," Brad explains. "Strategic content delivers the insights and social proof you need to reach your audience, instill trust, and engage them in meaningful conversations."

This priority soon surfaced a key consideration: should SaySo handle its content function internally or outsource to a trusted partner? Brad knew onboarding a full-time content hire would be costly, and getting them up to speed on the business would significantly delay the product's launch. So, he began searching for an external content partner who would:

• Own every step of SaySo's content strategy, from ideation to execution

• Deliver premium thought leadership content and case studies with rapid turnaround

• Attract and engage qualified leads to grow SaySo's customer base

After vetting several content agencies whose services didn’t align with SaySo's growth stage, Brad discovered Verbatim — and instantly realized he'd found the ideal partner.

"Premium content would help us open multiple doors at launch — and keep them open as we scale up. However, producing that content in-house would be too time-consuming for our team. That's where Verbatim comes in."

Solution

Turning early connections into closed deals with product marketing and social proof

Verbatim immediately stepped in to build a content function that would fuel growth and scale alongside SaySo's journey. Within the first week, the Verbatim team developed a comprehensive understanding of SaySo's product and audience to create a bespoke content strategy with assets tailored to their ICP.  

Each asset — from product marketing to case studies and thought leadership — was carefully crafted to solidify SaySo's authority and trustworthiness with qualified leads. "Our content with Verbatim turns complex industry concepts into clear, engaging narratives," shares Brad. For example, Verbatim created a long-form article on the benefits of AI-powered pricing intelligence in generating higher profit on clearance items —  showcasing the impact of SaySo's product while providing tangible value to readers.

The benefits go beyond content creation. Verbatim also handled the launch of each asset onto SaySo's new website, ensuring they had a fully-stocked blog and impactful case studies right out of the gate. With SaySo's content engine on autopilot, Brad can focus his efforts on refining his GTM strategy.

“Verbatim’s experts have the innate ability to condense complex subjects into easily digestible content. It makes conveying the value of our platform to prospects that much easier.”  

Results

SaySo triples pipeline value and gets 4x meetings booked per month with Verbatim

Partnering with Verbatim helped SaySo supercharge its market launch and establish credibility early to drive immediate and lasting growth. With Verbatim at the helm of its content strategy, SaySo has generated some impressive results:  

As SaySo breaks new ground in the retail industry, Brad will continue to rely on Verbatim's evergreen content assets to connect with more customers and seamlessly convert them down the funnel.

"Verbatim is a remarkably talented, professional, high-ownership business that listens to your needs. If you're looking for a content partner that feels like a true extension of your team, look no further."

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