How Intelligems 5x'd content impressions with Verbatim

Challenge

Maximizing reach with a premium content strategy required an experienced industry partner

With an impressive pipeline and $10M+ in funding, Intelligems had reached a pivotal moment in its company journey. The Intelligems team – Drew Marconi, Co-Founder and CEO, Samantha Duncan, Head of Partnerships, and Sarah Darlington, SVP of Sales and Success – was eager to capitalize on their market-leading position. And they knew the perfect way to achieve this goal: a killer content strategy to solidify top-of-funnel growth with premium articles and thought leadership.

The only obstacle to executing this strategy was the limited options for speedy, specialized, and impactful content solutions. Individual freelancers needed significant time to learn and understand Intelligems' offerings. Plus, the team was worried that an in-house content marketer might get sidetracked by other projects, affecting their ability to produce high-quality content quickly.

Drew, Sarah, and Sam needed a seasoned expert to build Intelligems' content function from the ground up by:

1. Creating a robust content strategy to highlight every part of Intelligems' business – from its newest features to its success stories

2. Building industry authority with top-tier writing on demand

3. Distributing content across Intelligems' key customer acquisition channels to amplify reach

During their search for a solution, the three came across Verbatim, and everything fell into place.

"We explored every content option – in-house hires, ghostwriters, content agencies. Verbatim stood out with its deep expertise and rapid turnaround times. Partnering with them was a no-brainer." – Sarah Darlington, Senior Vice President of Sales and Success at Intelligems

Solution

Intelligems cemented industry authority and drove brand awareness using premium content

In less than a month, Verbatim formed a deep understanding of Intelligems' products and shipped high-quality assets spanning case studies, sales enablement, expert guides, and LinkedIn threads.

These premium assets broke down key parts of Intelligems' product, such as its rich profit optimization tools and price testing expertise, to build industry authority and compress its sales cycle. In tandem with launching on-site, Verbatim deployed each asset across channels like email and LinkedIn to further elevate the company's reach. This broader visibility positions Intelligems in front of more prospective leads – ultimately boosting conversions.

Managing Intelligems' content across the funnel requires minimal lift thanks to Verbatim's proactive communication and receptiveness to feedback. These qualities turned Verbatim into a true extension of Intelligems’ team, giving them the time and confidence to focus on other value-driving efforts like strategy and talent acquisition.

Rather than allocating Intelligems' resources to hiring an in-house content team, Sarah, Drew, and Sam now have the flexibility to hire professionals with complementary marketing skills to further support the company's growth trajectory.

"Verbatim are not just expert writers, they're strategists. They helped us produce all types of compelling content pieces – from case studies to expert guides and thought leadership – for our key channels. This helped us share crucial elements of our business and spread our company's story and mission." – Drew Marconi, Co-Founder and CEO at Intelligems

Results

Intelligems 5x'd content impressions while saving 40 hours per week with Verbatim at the helm of its content strategy

With Verbatim's best-in-class content assets and team of industry experts, Intelligems has seamlessly increased brand awareness – building a lasting competitive edge with minimal lift:

With their content function on autopilot, the Intelligems team is eager to lean into new marketing efforts — such as paid ads and direct traffic — to keep Intelligems' momentum going well into the future.

"Verbatim is like a senior marketing leader. I can sleep at night knowing that they've got content covered, from the overall strategy to interviewing our customers and deploying it on-site." – Samantha Duncan, Head of Partnerships at Intelligems

‍