How Alto raised $1M+ for alt asset funds while saving 20 hours per week with Verbatim

Challenge

Alto needed a content strategy that would boost brand awareness and trust

When Richard Hoffmann, Head of Marketing at Alto, first joined the company, he was tasked with reviving the marketing team on a limited budget. The biggest challenge he faced wasn't a competitor or a lagging product — it was the absence of a team that could reliably create compelling content.

Richard knew in-depth articles and thought leadership pieces were key in driving brand awareness, establishing industry authority, and attracting more prospects. However, crafting quality content at scale would be incredibly time-consuming, eating away at his team's already limited bandwidth.

Writing the content himself wasn't a feasible solution for Richard, as it would impact his ability to focus on other growth initiatives. While freelancers seemed like a viable option, Richard was worried about their consistency in content quality, given Alto's often complex subject matter. Richard had worked with large, established agencies in the past, but he found they rarely kept up with the company’s rate of execution.

Shortly into his search, Richard discovered Verbatim. Immediately upon meeting the team and reviewing past case studies, he knew Verbatim was the right partner for Alto.

"In financial services, trust is everything. It takes time, resources, and care to earn. Our team needed a way to capture that trust without diverting focus from other core initiatives."

Solution

Verbatim's team of fintech experts helps Alto put content creation on autopilot

Because the Verbatim team are experts in the financial sector, Alto was able to hit the ground running with its new content engine.

Verbatim started with in-depth case studies detailing Alto's strategies for existing clients. Next, the team closed the loop with comprehensive asset overviews of the various alternative investments that Alto works with to build industry authority and cement trust with prospective clients.

These assets, which would have required countless hours of research and drafting from Richard's team, have already proven vital in helping grow Alto's customer pipeline for its new marketplace investment platform. For example, Alto uses Verbatim's case studies and thought leadership content across its website, email marketing, social media, and sales process. With a seemingly endless number of digital media assets at their disposal, Alto's customers are feeling more and more valued and secure.

But what really won Richard over was Verbatim's methodical approach to building the relationship as it navigated Alto's complex space. Much of Alto's content is legally sensitive, requiring intricate knowledge of the financial sector and a dedication to sourcing accurate information. Verbatim quickly got itself up to speed on the ins and outs of regulatory requirements in content strategy, solidifying Richard's trust in the partnership.

"Verbatim's focus on speed and their experience working with growing startups like ours was a huge draw. I knew a team with their track record would understand the urgency and the need to push the pace, just like I did."

Results

Alto's content engine drove credibility and closed deals while keeping costs down

Partnering with Verbatim was instrumental in helping Richard bolster Alto's pipeline and establish industry authority with captivating content.

And Richard has loved the results he's seen since the partnership began:

Moving forward, Richard is eager to continue working with Verbatim to establish Alto as a greater authority in the world of alternative investments.

"Verbatim truly impressed me with its team's ability to find strong sources, relevant news and industry anecdotes, and the level of detail they put into working with us to learn and own regulations and sensitive statements. Their involvement in our content strategy has been invaluable."

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