How Near tripled their inbound rate in three months with Verbatim

Challenge

Near needed compelling, authoritative bottom-funnel content to drive conversions

After establishing a strong roster of prominent clients, Near's leadership team sought to double down on the agency's content strategy to cement authority and convert leads. The problem? While Near's content team excelled in generating buzzworthy top-of-funnel assets that captivate new audiences, transforming those site visitors into customers required more in-depth deliverables.

Vice President of Marketing Andres Bahamon Jaramillo was keenly aware of the value of mid- and bottom-funnel content in achieving those goals. However, building the content they needed with their in-house team was challenging because of fluctuating bandwidth. Hiring another in-house content creation professional would delay the team’s time-to-publish even more. As someone whose company helps countless businesses handle similar dilemmas via strategic nearshoring, Andres knew it was time to consider a new content partner.

After vetting several content agencies, Andres discovered Verbatim. Upon witnessing firsthand the measurable, tangible results other companies were achieving with the agency's content engine, he knew he'd found the ideal solution.

"We needed high-caliber, persuasive writers to help us create premium, punchy, insightful content. Verbatim ticked that crucial box so our in-house team could focus on other pressing initiatives."

Solution

Verbatim owned Near’s long-form content function from strategy to execution

When Andres and his team began collaborating with Verbatim, there was clear alignment on a specific objective: highly targeted content that would prompt a narrow segment of niche readers to convert. "Verbatim just gets it," says Andres, "That was clear from the beginning — they understood what we needed from day one and had the ability to execute better than any other content agency."

Our flexibility and deep expertise were immediately apparent as our content team got to work, delivering a diverse range of deliverables, including thought leadership articles, lead magnets, expert guides, and even presentation decks.

One noteworthy example is a State of LatAm Hiring Report based on primary benchmark research, which drove an exceptionally high number of downloads while receiving countless praise from readers. In a world full of mediocre, unusable noise, the piece met readers right where they were with the most relevant, refreshing insights based on the experience of others who have navigated similar waters.

"Publishing premium middle- and bottom-funnel content for high-intent readers is no easy task. With Verbatim, we've accomplished all that. We're getting leads and downloads, and our customers tell us that they love the assets we're producing for them."

Results

Near triples inbound and increases win rate by 21% using Verbatim’s content engine

Today, Near ships content that closes more deals, plus some surprising, unexpected benefits. One particular piece of content has generated ten times the traffic compared to top-of-funnel assets, and Near's current customers continually praise its usefulness in their day-to-day operations.

Here's a picture of their results so far:

Andres says that these results are just the beginning — the highest-performing content hasn’t even been promoted heavily yet, so the sky's the limit for both measurable and intangible outcomes. With Verbatim at his side, he's eager to continue leveraging content as a potent growth driver.

"Verbatim has been amazing to work with. They’re always there whenever we have any inquiries, and their flexibility is unmatched: they hear our feedback and implement what we ask for."

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