How Smarty drove 250+ qualified leads in 90 days with Verbatim

Challenge

Smarty needed to ship high-impact content quickly, but lacked the expertise internally

Two years after founding Smarty, Denzil Eden had racked up a wealth of industry insights through her experience as a leader in the productivity space. She saw an opportunity to turn her knowledge into compelling thought leadership content that could fuel Smarty's growth.

The only problem? Creating impactful content seemed tricky without expertise. Hiring an in-house content marketer was one option – but at this stage of growth, Smarty needed a cost-effective, scalable solution.

So, Denzil turned to her investor network. She hoped to find an experienced content partner who could own Smarty's entire strategy – from planning to distribution – to generate a strong customer pipeline.

Before long, a VC introduced Denzil to Verbatim. Right away, she knew teaming up with Verbatim was a smart choice.

"We had no idea how to execute content to drive growth. We wanted experts who could take our ideas and run with them, creating pieces that resonate with our audience and build a community around our product."

Solution

Capturing new leads with a fast, end-to-end content engine

Verbatim immediately got to work, leaning on their team's deep content expertise and Smarty's productivity insights. Together, they created premium, growth-driving thought leadership content, including advice from seasoned professionals and tips for effective time blocking. The goal? To nurture organic leads and spark fresh connections with industry influencers.

Verbatim also worked with Smarty to drill down on which efforts had the greatest impact. "Before Verbatim, I was uncertain about what we should be posting, what strategy we should adopt, and how to create evergreen content. Now, we’ve been able to see what resonates with our users and audience to learn what really draws them in," says Denzil. "Every piece of content is a win, delivering real value for Smarty's audience and boosting credibility."

With Verbatim's content running like clockwork, Denzil can focus on enhancing Smarty's offerings and engaging with their community.

"It's been a dream working with Verbatim's team. They transformed our industry knowledge and ideas into engaging content. Now, potential customers see us on their LinkedIn feed and hop on our site to learn more and schedule a call."

Results

Using content to grow Smarty's customer list and save $100K per year

By partnering with Verbatim, Smarty created a reliable channel to grow their customer base while saving valuable resources on in-house hires. In just 90 days, they've already scored some notable wins:

Today, Denzil sees Verbatim as a valued partner she can rely on to elevate Smarty's digital reach and shape their content priorities for years to come.

"We now have a solid portfolio of pieces and a playbook for launching future content with quick time to value – all thanks to Verbatim."

‍