How Highbeam accelerated organic inbound by 3x in 4 months with Verbatim

Challenge

Highbeam needed to cement industry authority and build trust through premium content

While building trust with prospects is challenging across every vertical, it's especially difficult in the world of finance. With legacy banks and countless fintechs all vying for the same small pool of customers, standing out in the crowd requires some serious content chops.

Samir Shergill, Co-Founder & CEO at Highbeam, was all too aware of this when launching his company. He explains, "Founders need undeniable social proof before they'll trust you with their financials." The roadblock in Samir's path to cementing trust and conveying Highbeam's value props to prospects? Limited in-house bandwidth for content. 

Because finance is a highly complex field — both from a subject matter and compliance perspective — every content piece needed to be passed off to a technical partner for review. This extended turnaround times and made content an unnecessarily heavy lift. It became increasingly apparent that Samir needed a content partner that could:

• Quickly generate compelling user success stories
• Transform content into a reliable growth asset
• Produce best-in-class long-form content to establish authority 

During his search, Samir discovered Verbatim and knew our end-to-end content engine was exactly what Highbeam needed.

"I didn't think that an outsourced partner could get the job done quickly and effectively at this stage. It all seemed too messy and niche to our company. Verbatim proved me wrong."

Solution

Verbatim deployed a robust GTM content engine that delivered social proof on day one

Unlike the freelancers and agencies Samir had worked with in the past, Verbatim didn't need months to get up to speed. Our team immediately understood the nuances of Highbeam's product and industry — meaning premium content was produced without delay, with rapid turnaround and iteration times.

Whether it be case studies or long-form thought leadership, Verbatim stayed true to Highbeam's top priority: maintaining its customers' voices. According to Samir, reading our case studies felt like "a friend sharing why they love our company." This consistent stream of premium and authentic content played a pivotal role in helping Highbeam establish trust and build authority in a highly competitive industry.

To close the loop on Highbeam's content engine, the Verbatim team also delivered robust content strategy sessions with bespoke support. This unwavering commitment to Highbeam's success further cemented the fact that Verbatim wasn't simply an agency but an extension of Samir's team.

"Verbatim strikes this fine balance between really high-quality content and rapid shipping pace. Their team is exceptional on every front, but what stood out was how quickly they understood why we do what we do. This instantly made us feel like we're part of the same team."

"Verbatim strikes this fine balance between really high-quality content and rapid shipping pace. Their team is exceptional on every front, but what stood out was how quickly they understood why we do what we do. This instantly made us feel like we're part of the same team."

Results

Highbeam boosts speed to market by 10x with a high-performing and scalable content engine

Through Verbatim, Highbeam has found a premium content partner that understands its technical nuance and generates results like these:

Moving forward, Samir is eager to continue leveraging Verbatim's B2B marketing expertise to support Highbeam's continued growth.

"Some founders believe they can just figure out marketing. But, next time you think about DIY marketing, ask yourself whether you would shortchange your engineering team. You wouldn't. So, why shortchange your marketing? It's how your message gets out to your customers."