How Disco boosted win rates by 60% with Verbatim

Challenge

Disco sought to establish credibility and drive top-of-funnel leads with compelling content

Like many leading companies in B2B SaaS, Disco knew that content was a potent driver of customer acquisition and brand awareness. But while its product was commonly mentioned in discussion threads on X and LinkedIn, Disco's own content reserves on its site and social channels were few and far between.

Tara Seruya, former Head of Content and Community at Disco, aimed to solve this by constructing a new content playbook from scratch. Because this would be a monumental task to handle on her own, she sought a partner that could:

• Interview high-profile brands for case studies – The partner needed to be trustworthy and professional if they were to speak on Disco’s behalf.

• Deliver quality content at scale – That would accelerate time to value while clearly articulating the nuance of Disco’s product.

• Work as an extension of Disco’s team – Which, at the time, was only Tara.

During her search for a partner that would fit this exacting criteria, Tara discovered Verbatim and instantly knew she’d found her solution.

"Having Verbatim as an asset has been incredible. We wouldn't have been able to get Disco's content function off the ground without them."

Solution

Verbatim accelerates content creation and deployment — establishing a repeatable demand gen function

Because Verbatim's team of content experts has extensive experience across numerous verticals, Tara was able to derive value from the partnership on day one. Not only was she confident in Verbatim's ability to understand the nuance of Disco's product, she also noted our foundational services, specifically our content calendar development, were "absolutely flawless."

With Disco's content foundation established, the Verbatim team independently led interviews to create premium thought leadership articles, case studies, and social copy. Those assets were then shipped across Disco’s strongest acquisition channels without Tara having to lift a finger. Seemingly overnight, this stream of premium content was already driving downstream benefits, such as:

• Improved engagement on Disco's blog and social channels

• More bandwidth for strategy and execution

• Leads who were already familiar with the nuances of Disco's product

The icing on the cake? Verbatim also helped Disco uncover a key driver of customer loyalty. Our interviews revealed that many of Disco's clients would join with the goal of lowering CAC, but would ultimately stay for the Disco community, a rare attribute in SaaS.

"What's beautiful about Verbatim's work is that it's evergreen, long-form content. We can cut it up in different ways and recycle and repurpose it over time."

Results

Disco increased pipeline by 29% with Verbatim’s content engine

Verbatim has supercharged Disco's product roadmap strategy and brand exposure through its content engine. As the brand launches new product features and drives awareness in the DTC space, Verbatim has successfully created the accompanying content playbook to drive referrals and acquisitions. That’s resulted in:

Moving forward, Disco is eager to lean into high-value content such as e-books and expert guides. With solidifying industry authority as their north star, the Disco team is thankful to have Verbatim at their side.

"Verbatim's execution is flawless. The team is scary good. From kickoff to strategy, outreach to interviews and social copy, their quality is unparalleled."

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