How Proxima doubled monthly inbound in just 6 months with Verbatim

Challenge

Driving demand in a niche market requires an experienced, agile content partner

Since its founding in 2022, Proxima has built a loyal base of high-growth customers and a reputation for driving results. Its vast data network and extraordinarily precise approach to audience targeting had already caught the attention of renowned eCommerce brands across verticals, including C4 and Venus et Fleur. But to unlock the next level of scale, Head of Marketing Clint Ross needed more big names in the media buying community to bet on Proxima.

This was no easy task. Media buying can be highly technical, nuanced, and changing strategies can often be risky – making potential prospects reluctant to invite more uncertainty into the mix, even with cutting-edge tools like Proxima.

Clint knew there was only one way to continue driving demand while building trust: Content. His lean team had already published a few thought leadership pieces and case studies in-house, but they didn't have the bandwidth to create — or sustain — a fully realized content function.

So, Clint looked beyond his internal team for a partner that could:

• Produce high-quality content: Proxima's platform is complex — conveying the extent of its value without confusing readers requires deep marketing expertise, intense attention to detail, and an exceptionally nimble pen.

• Capture the subtleties of media buying: Media buying is a uniquely specialized profession. To speak directly to Proxima's ICP and cut to the root of what they care about most, any potential partner needed an in-depth understanding of the industry and latest trends.

Clint explored several options across countless conversations, but every search led him to one destination: Verbatim. After parsing Verbatim's vast catalog of social proof, Clint knew he’d found a partner with the writing chops Proxima was looking for.

"Media buying is a niche corner of the internet that few people fully understand. But we knew Verbatim would be willing to learn every nuance it took to deliver a high-performing content engine."

Solution

Verbatim masters Proxima's complex platform to ship revenue-driving content at speed

Before the ink had even dried, Verbatim was hard at work building a content strategy designed to boost Proxima's pipeline and seize the attention of its ICP.

From case studies to educational guides and sales enablement materials, Verbatim has helped Proxima ship a range of assets to audiences across the funnel. This process not only requires minimal pull from Clint's team, but it happens fast — exceeding his timeline expectations with every turnaround.

Plus, Verbatim ensures Proxima has the tools to make the most of every piece of content, collaborating with Clint and his GTM team on inbound and outbound distribution. Clint says these distribution efforts generate near-instantaneous results, leading to an ongoing stream of website visitors, demo requests, and inbound conversions.

But what's really sold Clint on Verbatim is their steadfast commitment to understanding Proxima's platform and its position in the digital marketing space. Early in their partnership, Verbatim's team sat down with Proxima to explore every nuance of their product and the pain points it solves for brands on paid social.

Verbatim took these learnings and ran with them. Today, they operate more like an extension of Proxima's internal team, inflecting every asset with deep product knowledge and relevant industry context.

Clint says this commitment to becoming subject matter experts – not to mention, eCommerce experts – has helped pave the path for Proxima to gain new ground in the market. By meticulously breaking down every Proxima use case, Verbatim's messaging encourages eCommerce brands to look beyond black box targeting solutions like Meta's Advantage+ Shopping Campaigns and embrace its more customizable approach.

"Through copious amounts of educational content and social proof, Verbatim has helped position us as a trusted industry leader," Clint says. "And now massive brands are consuming that content and knocking on our door."

"Crisp. Clear. Scary fast. I know exactly what I'm getting from Verbatim, and it's always best-in-class."

Results

Proxima's content engine generates a steady stream of demos and conversions

Partnering with Verbatim to create a bespoke content function helped Proxima drive demand, cement industry trust, and reclaim precious time. And according to Clint, these efforts have paid off:

Looking ahead, Clint is doubling down on Proxima's partnership with Verbatim. He plans to bolster the strong foundation of thought leadership and social proof they've already built with even more resources educating potential customers on the platform's many benefits.

"Verbatim has become an extension of our internal team. Every vendor should take a page from their playbook because no one does it like they do."

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