How Tresl Segments grew content impressions by 300% in 3 months with Verbatim

Challenge

Reaching more qualified leads with world-class content required an experienced content partner

Tresl's next-gen data intelligence platform was successful — less than four years after its launch, over 1,000 brands had adopted the tool to optimize their marketing campaigns. But Tresl soon realized that competing for customers' attention on Shopify's app store wasn't a sustainable way to grow their business. They needed a more effective marketing strategy to build a healthy pipeline.

John Chao, Co-Founder and CEO, explains, "Driving seamless long-term growth called for something more powerful than paid ads and influencer marketing."

It didn't take long before he reached his ideal approach — premium content. Evergreen content could attract more leads by highlighting real customer stories and the results they'd achieved with the platform — all while demonstrating Tresl's industry knowledge.

While Tresl attempted to spin up these assets in-house, producing compelling content on a reliable schedule took a level of experience, proven strategies, and time that the startup's lean team simply didn't have. So John started looking beyond the company for a content partner to accomplish three critical goals:

1. Ship impactful case studies and thought leadership fast — keeping pace with John's fast-moving company

2. Manage every aspect of the content process, from planning and production through distribution

3. Attract and engage more qualified leads — then quickly convert them into loyal customers

When a Tresl advisor pointed out Verbatim's impressive social following and consistent online traction, John immediately picked up the phone.

"Growing on Shopify, where your tool is one of many, is not an easy feat. Premium content helped us rise to this challenge and reach more qualified leads."

Solution

Boosting conversions and amplifying reach with a powerful content engine

As John puts it, Verbatim executes every step of the content process — from strategizing to production to launch — at a "rapid-fire pace." As a result, Tresl's first case study was live just two weeks after the first call. All without any internal lift from John’s team.

Once in motion, Verbatim’s content engine started shipping diverse premium assets like competitor analyses, deep dives with industry experts, and educational guides. These content pieces now effectively unpack Tresl's industry insights and product features, providing real value for the company's customers.

Verbatim also produces engaging short-form copy to distribute Tresl's content across LinkedIn, bolstering their position as a thought leader in the customer analytics space. With their content strategy in full swing, John quickly noticed significant changes across Tresl's social presence and sales cycles:

• Compared to standard marketing tactics, posting on LinkedIn quickly increased online engagement and attracted new qualified leads — ultimately creating an inbound flywheel powered by Tresl's social proof.

• Beyond top-of-funnel growth, this content also encouraged leads to convert. As Tresl ran demos with potential clients, they found that using these case studies not only showed the impact of their product, but helped accelerate the sales process.

The combination of these benefits created an unexpected ripple effect for Tresl's digital reach. With the company shipping evergreen social proof on a regular basis, they appeared in more Google searches, sending their organic traffic through the roof — and further increasing online visibility.

"We instantly hit momentum with Verbatim. They strategize, create, and ship evergreen content assets with breakneck speed."

Results

Tresl 4x'd content impressions while shipping premium assets 2x faster with Verbatim

Just three months into their partnership with Verbatim, Tresl has achieved far more than their initial goal of building a strong pipeline — they've entirely reimagined their online presence.

Today, their content engine is a core element of their marketing strategy, consistently fostering industry authority and facilitating conversions without any oversight:

"The impact of our content has been tremendous. We show up in more searches, Google likes us better, and we gain more social and site engagement."

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