"Verbatim fundamentally changed how we tell customer stories at Turnkey. They take complex integrations and turn them into compelling narratives that anyone can understand at a glance."
Challenge
Turning technical customer wins into compelling content
Turnkey specializes in providing secure, flexible, and scalable crypto wallet infrastructure to companies looking to bring their products onchain. Naturally, the level of technical complexity surrounding their work creates a unique storytelling challenge.
As Head of Marketing at Turnkey, Marisa Hutton experienced this challenge firsthand. While her team excelled at generating authoritative, long-form content, their close proximity to each customer’s use case led many case studies to be overly technical and product-centric. As Turnkey’s audience expanded beyond crypto-native prospects to include traditional fintechs and institutions, the need for clear, industry-agnostic social proof became increasingly urgent.
The administrative overhead attached to case study creation was another blocker for Marisa’s team. At the time, their efforts spanning product marketing, content marketing, events, and paid marketing left limited bandwidth for coordinating interviews and editing rounds with case study participants. As such, their case study output was limited to once per month, far short of the frequency needed for Turnkey to establish and maintain a robust repository of social proof.
Rather than throwing headcount at the challenge, the team sought an external content partner that would bring a “fresh perspective” on social proof while owning Turnkey’s case study creation process from end to end. That search ultimately led her to Verbatim.
“As the crypto space quickly gained legitimacy, our audience expanded to traditional fintechs who wanted to bring their solutions onchain. We needed a way to demonstrate wins to that wider audience without drowning them in industry jargon.”
Solution
Bridging the gap between technical complexity and market-ready stories with Verbatim
Getting started with Verbatim was a quick and collaborative process.
Marisa worked directly with the Verbatim team to identify her most potent case study opportunities, establish approved workflows, and solidify Turnkey’s content preferences — ensuring minimal time-to-value. Despite the highly technical nature of Turnkey’s platform and each customer’s use case, the Verbatim team delivered the first publication-ready deliverable within 2 weeks of the partnership’s kickoff.
Today, Verbatim handles every step within Turnkey’s case study generation workflow, from coordinating interviews across a wide range of guests to producing publication-ready drafts for the Turnkey team. While Marisa’s team retains complete control over which customer stories are pursued and ultimately published, their involvement now primarily consists of selecting case study participants, collaborative editing rounds, and syncs with the Verbatim team.
The administrative overhead that once plagued case study creation has effectively vanished, enabling Marisa to double case study output while saving nearly a dozen hours per month.
The impact extends beyond Turnkey’s output. By writing content from the perspective of an objective third-party, Verbatim ensures each deliverable is actionable and technically sound without leaning on industry jargon or overly product-centric details. The result is a scalable social proof engine that resonates with audiences ranging from crypto-native builders to traditional fintech teams exploring onchain infrastructure for the first time.
For Turnkey, a fast-moving crypto infrastructure company with a lean marketing team, Verbatim became a strategic extension of the company’s content operation.
“We saw the impact almost immediately. Verbatim helped us turn highly technical customer wins into stories that resonated well beyond crypto-native audiences.”
Results
Turnkey secures a scalable social proof engine that drives demand and saves time
With Verbatim, Turnkey transforms complex customer wins into compelling success stories that drive interest across both crypto-native and traditional fintech audiences. Now, Marisa’s team can focus on Turnkey’s broader marketing initiatives, knowing their social proof engine is in capable hands.
As Turnkey continues expanding its infrastructure footprint across crypto, fintech, and AI, Marisa sees Verbatim playing an important role in helping the company communicate increasingly sophisticated customer stories to a rapidly growing audience. With the recent launch of Turnkey Verifiable Cloud and new packaged solutions for agentic wallets, payment orchestration, and smart contract management, the need for clear, accessible social proof is only becoming more important.
“Verbatim’s fresh perspective on how we can uplift our social proof strategy was a major value-add. Their industry-agnostic approach means we can target a wide audience, regardless of technical or crypto fluency.”
