PlayerZero generates $1.5M+ in qualified pipeline in 7 months with Verbatim

Challenge

PlayerZero needed to convert early interest into booked meetings after emerging from stealth

When Ian Smith joined PlayerZero as Chief of Staff and Head of Strategy in 2025, the company was only a few months away from coming out of stealth. To supplement this transition from quiet development to active market presence, Ian leaned heavily on content ranging from case studies to thought leadership and market education.

The problem? While Ian knew content would serve as the foundational layer for inbound demand, maintaining a consistent output cadence was easier said than done. At the time, PlayerZero was operating with a one-person marketing department, and all communications were relayed through Ian and/or founder and CEO Animesh Koratana before being published. Because Ian often found himself encumbered with broader launch strategy and operational tasks, this created a bottleneck to the consistent output cadence PlayerZero needed to capitalize on early interest. 

Not wanting to stretch internal resources thin or act as a perpetual blocker himself, Ian decided it was time to consider outsourcing PlayerZero’s content function to an established agency. However, because PlayerZero operates in a highly technical, constantly evolving vertical, he needed an agency that demonstrated a clear understanding of both complex agentic solutions and the GTM space surrounding AI. “It’s not enough for an agency to have subject matter expertise,” Ian shares. “You also need domain marketing expertise to drive early and lasting demand with content.”

After vetting several agencies, Ian discovered Verbatim. Upon learning of the agency’s deep industry and go-to-market (GTM) expertise, he immediately knew he had found a partner capable of scaling high-quality content to support PlayerZero’s official launch.

“You can’t have a tactical marketing strategy without content. And if you can’t generate that content consistently, you’re really in trouble. Verbatim enables us to check both boxes while preserving internal bandwidth every step of the way.”

Solution

PlayerZero transforms an internal bottleneck into a repeatable demand-gen engine with Verbatim

The Verbatim team’s extensive expertise in AI and B2B SaaS ensured a rapid, seamless onboarding. Within two weeks, they established in-depth documentation on PlayerZero’s product suite, created a dedicated content calendar spanning the entirety of 2025, and submitted the company’s first case study for review.

Throughout the content creation process, Verbatim commanded ownership over interviews, draft creation, revisions, and project management spanning four deliverables per month. From case studies with PlayerZero’s most loyal users to in-depth thought leadership pieces that establish industry authority, the partnership left no content opportunity unexplored. “Our team moves pretty fast, but Verbatim exceeded even our internal standards,” Ian shares. “Seeing quality deliverables continuing to flow from their team really solidified our confidence in the partnership.”

The result? Not only has Ian reclaimed bandwidth to focus on PlayerZero’s GTM strategy, but he also has a veritable gold mine of demand-gen assets to support the company’s emergence from stealth. Now, sales teams enter meetings equipped with PlayerZero’s most impactful social proof, transforming prospect apprehension into conviction. And with a vast library of buyer’s guides, objection handlers, and market education available on PlayerZero’s website, the company’s role as a thought leader in agentic debugging has also been solidified. 

"You want a partner where the limiting factor is your own capacity, and we got that with Verbatim. They ramped up fast, hit our quality bar, and made it easy to expand the scope of what we do together."

Results

PlayerZero closes 16 prospects in 7 months leveraging Verbatim content

With Verbatim, PlayerZero transformed its content engine into a high-output growth lever. Content now flows consistently, supporting stealth launch initiatives, fueling inbound pipeline, and freeing Ian and a growing marketing team to focus on scaling PlayerZero’s GTM strategy.

• 16 influenced deals closed in 7 months
• $1.5M in pipeline influenced by Verbatim content
• 40 hours saved per month

Looking ahead, Ian plans to lean even further on Verbatim to support new product initiatives, expand PlayerZero’s content library, and continue accelerating inbound motion as the company scales.

“With Verbatim, we finally have a predictable way to produce high-quality content, and that has been a major driver of our inbound pipeline.”

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