Moselle accelerates inbound SQLs by 290% in 6 months with Verbatim

Challenge

Building an organic growth engine without diverting internal resources

Fresh off a $2.1M CAD in seed round, Founder and CEO Lakhveer Jajj was eager to scale Moselle’s GTM impact. The platform was already helping brands like AeroPress and Fable forecast, plan, and buy inventory with ease — no spreadsheets, no guesswork. 

Customers were seeing real results, saving “tons of time and money at the same time,” but growth was hitting a wall. Moselle didn’t have the bandwidth to build a marketing engine that could scale with their ambitions.

Traditional marketing methods, such as cold outreach and paid ads, were becoming increasingly “saturated and costly” — a challenge Lakhveer recognized early. Organic content was clearly the strongest path forward. It could generate inbound leads, establish credibility, and position Moselle as a trusted partner for modern CPG brands.

Moselle had previously experimented with freelance copywriters, but they needed a more strategic approach to building a high-velocity flywheel to drive engagement and conversions. "We tried creating content with ad hoc copywriters in the past,” Lakhveer explains, “but we needed something more robust to help us scale."

Building an in-house content team was tempting, but it would have diverted critical resources from product development and strategic growth. Instead, Lakhveer searched for a partner who could accelerate inbound leads, strengthen Moselle’s presence with modern CPGs, and free leadership to focus on product and strategy.

At that pivotal moment, Lakhveer turned to Verbatim — a team he’d followed since their earliest days. Verbatim’s track record stood out: deep B2B commerce expertise, rapid execution, and the ability to launch a high-performance content engine practically overnight. Their industry insight and founder’s mindset gave him the confidence that Verbatim could deliver the marketing foundation Moselle needed — fast, and without compromise.

“We wanted to organically build traffic and excitement around our product. Verbatim delivered insights and knowledge we couldn’t find anywhere else.” 

Solution

Supercharging Moselle’s visibility and pipeline growth through a streamlined content engine

Onboarding with Verbatim was fast and seamless. Within weeks, the Verbatim team mapped Moselle’s audience and product value, designing a content strategy that accelerates results.

The first priority was translating Moselle’s technical value into clear, compelling customer case studies. “We focused on three case studies as the initial launch of content,” Lakhveer explains. “This gave us immediate assets for the website, social, and sales, and set the foundation for a scalable content process.”

These early wins not only generated visibility but also created proof points that immediately established Moselle’s credibility with prospects. Building on this momentum, Verbatim transformed previous ad hoc efforts into a cohesive growth flywheel. Bespoke demand gen assets are strategically distributed across LinkedIn, email, and Moselle’s website, driving leads, boosting engagement, and expanding the brand’s presence without relying on saturated channels.

Verbatim handles every step of the process — from interviews and storyboarding to writing, revisions, and distribution — eliminating the inefficiencies of freelance or piecemeal content creation. 

Every asset, from case studies to ongoing thought leadership, is purpose-built to accelerate deals, drive inbound, and amplify Moselle’s voice as a category leader. They are integral to sales conversations, partnerships, and events, accelerating qualification and compressing sales cycles. 

With Verbatim’s partnership, Moselle didn’t just ship marketing assets — they supercharged growth metrics across the board. By fully owning content operations, Verbatim freed Moselle to focus on high-impact initiatives like partnerships, events, and referral programs. Today, Moselle's inbound flywheel accelerates deals, drives pipeline, and powers measurable business growth.

“Verbatim allowed us to go from nothing to a full content engine without the resource drain of building a team ourselves.” 

Results

Moselle accelerates sales cycles by up to 70% with Verbatim

With Verbatim’s partnership, Moselle unified case studies, editorial content, and social assets into a scalable content engine — driving inbound engagement, strengthening brand credibility, and fueling pipeline growth at every stage.

• 70% faster sales cycle
• 290% inbound SQL growth
• $1.1M in new sales influenced by Verbatim content

Moselle continues to leverage Verbatim to drive qualified leads and compress sales cycles, powering a reliable, high-impact foundation that frees valuable bandwidth for strategic initiatives.

“Verbatim gives us a full editorial team and process, consistently producing high-quality content. It's a total no-brainer to have them as a partner.”