Learn how Seam, an industry-leading performance management platform backed by Shine Capital, Anti Fund, and more, partnered with Verbatim to elevate its product marketing and generate demand with best-in-class content.
“If you’re an early-stage founder, Verbatim is 10x more effective at generating demand than an in-house content team. Their team moves fast, ships quickly, and is constantly testing new messaging for Seam.”
Since launching in 2021, Seam has racked up an impressive number of Fortune 500 clients and industry-renowned investors. However, like many early-stage B2B tech companies, Seam knew a robust content strategy — spanning website copy, case studies, social content, and more — was key to its continued growth.
Jacob Honig, CEO at Seam, knew his lean in-house marketing team would require external assistance regarding content creation. He needed an experienced partner whose:
1. Content would match the quality of the brand's clients and investors
2. Expertise in B2B tech would ensure the brand's messaging didn't fall flat
Providing product marketing and education via compelling content was especially important due to the complex nature of Seam's platform. While other performance management tools focus only on meeting-based evaluations and goal progress, Seam leverages quantitative performance data to identify top performers and weed out culture killers. This meant its content partner would need to be well-versed in B2B tech to ensure Seam's messaging would resonate with its readers.
Naturally, finding a content partner who met Seam's exacting standards proved more difficult than Jake anticipated. Freelancers had trouble nailing Seam's messaging, and large content agencies weren't proving the level of care the brand deserved. So when one of Seam's investors introduced Jake to Verbatim, a renowned yet agile content agency, he couldn't wait to get started.
“We needed a premium content partner to match our best-in-class customers and investors with content that is 10 out of 10. That’s where Verbatim came into play.”
Less than a week into the partnership, Verbatim had conceptualized an end-to-end content strategy for Seam. This strategy helped determine:
1. Which marketing assets to build and in what order
2. How to effectively deploy these assets across the funnel
3. What messaging would resonate most with Seam's audience
However, the Verbatim team went far beyond conceptualization. Its team delivered compelling content for Seam's blog, email lists, and social platforms while facilitating editing, publishing, website optimization, and even SEO. To ensure Seam's new content engine was running smoothly, the Verbatim team would meet with Jake weekly to review progress and discuss proactive ideas for new assets and distribution. The Verbatim team's experience working with hundreds of prominent startups in the tech sector also allowed them to constantly suggest fresh content ideas.
But what truly won Jake over was Verbatim's rapid turnaround times. In-depth marketing assets were frequently completed within a short timeframe, often requiring minimal edits (due to Verbatim's mastery of Seam's voice and style guidelines) and delivering uncompromising quality. Knowing Seam's content strategy was in experienced hands, Jake spends far less time focusing on content and more time discovering untapped growth levers that will drive the business forward.
“Verbatim’s biggest win for us wasn’t just the content quality; it was the stream of new ideas. It was like having a content marketing team on hyperdrive.”
Verbatim's content engine eliminated the need for Seam to build and manage an in-house content team, saving valuable time and resources. More importantly, it delivered high-quality, strategic content that complimented Seam's rapid growth. Here's a snapshot of the results:
Moving forward, Jake is eager to continue leveraging Verbatim’s best-in-class content to further expand Seam’s reach and industry authority.
“Since partnering with Verbatim, we’ve seen incredible bottom-line results as we scale. They’ve single-handedly transformed our content strategy into a core pillar of growth.”
