How Onton grew its base by 100k new users per month

Challenge

Onton was looking for high-quality, evergreen content to scale its customer base

Zach Hudson, Co-Founder and CEO of Onton, had recently fundraised and was prepping the company for scale. He knew their product sat at the intersection of multiple competitive consumer markets — interior design, search, and AI — and that reaching the next level of hypergrowth required separating their product from the noise. His strategy was to establish market authority by leveraging impactful, user-first content. For that, they needed a powerful content strategy with end-to-end execution.

While Onton had published a few thought leadership pieces, its lean team had limited resources for consistently producing and shipping content in-house.

To build a content engine that would establish Onton's credibility in both the consumer AI and home design spaces, Zach needed a partner that could:

• Produce premium content: Onton wanted to provide its customers with actual value rather than keyword-laden listicles and impersonal writing.

• Take full ownership: They needed a content partner who would treat Onton's success as their own and manage everything from content production to customer reach.

Zach had heard rave reviews about Verbatim's content engine within his network, so it didn't take long for him to see that the team's extensive content knowledge and refined writing were exactly what Onton needed.

"We're a small team; we have limited expertise and time to do content right. We needed an expert who could write truly exceptional content. Partnering with Verbatim was a no-brainer."

Solution

Verbatim owned execution from end-to-end and shipped assets across Onton's strongest acquisition channels

One week after onboarding, Verbatim was fully ramped and shipping essential, value-add assets that positioned Onton as a go-to source for its target audience — all without any guidance from the Onton team.

But Verbatim's speed of execution and hands-on approach were far from the only things that impressed Zach. Thanks to Verbatim's deep expertise in content strategy, the team shipped a wide range of assets spanning feature announcements, user stories, and educational guides on trending topics like product dupes, white-label furniture, and popular interior styles. Then, Verbatim distributed these assets to potential users through Onton's most potent acquisition channels: LinkedIn and email.

These premium content assets have done more than quickly boost customer growth; they've also created a sustainable inbound channel by providing value to Onton's ICP and proving the company's expertise in their field.

"How do I describe the way Verbatim delivers great content? Speed, attention to detail, plus content and business acumen."

Results

Onton establishes trust with customers and hits record growth with Verbatim's content engine

Verbatim's end-to-end content engine has successfully reflected Onton's expertise and positioned them as trusted professionals — all with minimal lift from their team. Since onboarding Verbatim, Zach reports record growth in customer acquisition, as well as other notable wins:

Zach says Verbatim is a trusted partner who treats Onton's audience and success as their own, going above and beyond at every stage of the content creation process.

"Verbatim's content is evergreen. It's an asset that continuously drives more users and strengthens your position in the space — and it's priceless."