How Fulfill doubled outbound conversions in 30 days with Verbatim

Challenge

Driving growth with content required a flexible system, and in-house resources weren’t an option

In less than three years, Fulfill partnered with thousands of e-commerce clients to cut logistics costs and ship products faster. This garnered an industry-wide reputation and a healthy pipeline of referrals from their customer network — but co-founder and COO Dan White needed a more reliable way to secure the business’s long-term growth.

Dan's ideal solution? Move beyond inbound to build out Fulfill's other lead gen channels, particularly their website, social media, and email outreach. And he knew content was the way to get there.

With case studies, Fulfill could highlight the quantitative results they'd created for existing customers while showcasing their deep industry knowledge to attract more prospects and expand into new verticals. These case studies could then be repurposed and re-distributed across channels to widen Fulfill's audience even further.

While Fulfill previously experimented with creating these case studies in-house, Dan quickly realized it was unsustainable for their lean team. Without an established process or adequate bandwidth to produce content fast and consistently, Fulfill couldn’t produce the volume needed to see long-lasting results — nor did they want the commitment of onboarding a new hire.

So Dan ventured outside the company, searching for a content partner that could produce the high-quality and scalable content Fulfill needed to win leads — without a rigid long-term commitment. They found that partnership in Verbatim.

"We wanted to get our feet wet with content and test the process. With an initial batch of case studies in a set launch period, Verbatim made that possible."

Solution

Accelerating sales cycles by shipping premium case studies weekly

Verbatim hit the ground running right from onboarding, exploring the nuances of the logistics space through in-depth conversations with Fulfill's team. This phase was essential in understanding Fulfill's overall content goals, as well as the unique pain points and depth of knowledge needed to create premium content — fast.

These findings shaped every step of the writing process. From the questions driving client interviews to the success metrics highlighted in each case study, Verbatim approached Fulfill's projects with the same level of care and expertise as any in-house hire.

Then, Verbatim's bespoke content came together even faster than Dan expected. Once Fulfill made the initial intros between Verbatim and their clients, "we had the finished pieces within a week," Dan recalls. "Really high-quality content that didn't need much feedback from our team."

Now, Dan and his team have a library of highly targeted, value-driven customer stories to repurpose and amplify across channels, expanding their pipeline and strengthening outreach:

1. Website performance: Fulfill now leads with value early in their visitor journey by highlighting new case studies on their website.

2. Cold email outreach: These case studies are then repurposed into email copy when reaching out to potential customers in specific verticals, increasing response rate and conversions.

3. Social media: This content has also bolstered Fulfill's inbound lead generation by distributing new case studies on social, especially the team's personal accounts.

The result? The new case studies have already shortened Fulfill's buyer journey. Now, Fulfill enjoys a consistent and sustained influx of new business from diverse channels — not just their happy existing customers.

"We used to need 2-3 calls for discovery and qualification. Now, we don't need to do as much selling on whether we can deliver value. The case studies have educated brands before we even have that initial touchpoint."

Results

Fulfill doubles cold outbound conversions by leveraging social proof across the funnel

Since partnering with Verbatim, Fulfill has elevated performance across all key marketing channels — and opened up new ones. The startup now uses case studies to effectively educate prospects about their value before they even enter the sales funnel, leading to staggering results:

And that’s just the beginning. With Verbatim at their side, Fulfill is already looking toward new content possibilities. Next up? Paid social ad campaigns — repurposed from the relevant, high-performing case studies already in their catalog.

"Everyone at Verbatim is incredibly dedicated and excited to work in the space. The team is very adaptable across industries, and they've built processes that will result in a successful engagement, for most people, 99% of the time."

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