Glimpse 3x’d inbound pipeline in 6 months with Verbatim’s case study engine

Challenge

Building credibility to amplify growth in a hyper-competitive CPG market

After raising $10M in seed funding, Glimpse’s AI-powered deduction management platform was scaling fast. The team had doubled its client base, expanding into new categories along the way. Amid this rapid growth, Merry Nebiyu, Community and Growth Lead, focused on turning customer wins into visible social proof.

In the tightly knit CPG community, credibility is currency. It drives trust, influences partnerships, and accelerates pipeline, making social proof critical for growth and brand loyalty. But managing content in-house would have pulled resources away from Glimpse's core mission: helping brands scale faster and reclaim more revenue.

“We’re in hypergrowth, so we’re completely focused on our customers and going up-market,” explains Merry.

Glimpse knew that translating customer wins into consistent, publishable stories was key to amplifying their momentum. A streamlined content engine would enable them to showcase value and capture more potential pipeline. They needed a partner they could trust to scale content and handle the entire process, from coordinating customer interviews to writing and publishing.​

Glimpse already knew Verbatim as the go-to content partner for fast-growing tech teams. “We didn’t work with anyone else because we knew right off the bat that they were the best choice,” Merry says. Verbatim's reputation for building high-performing content at speed is what sealed the deal.

“We knew we needed high-quality content to generate social proof, but we didn't know how to make that happen.”

Solution

Verbatim transforms customer wins into premium, pipeline-driving content

With Verbatim, Glimpse built a content engine that matched their growth speed. To start, Verbatim writers immersed themselves in Glimpse’s product and audience to align on their growth goals, key customer segments, and top wins.

From there, Verbatim took full ownership of execution. They pinpointed impactful stories, coordinated interviews, and captured authentic insights — all while minimizing effort for Glimpse’s team.

“Verbatim has content writers who can fluidly work with different types of clients and audiences, so it always feels like they’re speaking our language,” Merry says.

Each Verbatim-conducted interview is distilled into a concise, conversion-ready narrative that translates complex outcomes — like recovered revenue and faster go-to-market cycles — into stories that resonate with CPG decision-makers.

Every asset then moves quickly through a structured, iterative review process to ensure accuracy, audience resonance, and alignment with Glimpse’s authentic voice. Once approved, Verbatim continues to manage every detail — including formatting and publishing across channels — so content goes live without the need for added headcount or slowing growth for Glimpse’s team.

In this way, high-quality case studies move quickly from interview to publication, giving Glimpse a steady cadence of social proof that fuels inbound demand — without pulling the team away from core growth.

“Having Verbatim manage the entire content process is a game-changer. We don’t have to worry about scheduling, writing, or publishing — it just happens.” 

Results

In months, Verbatim drives six figure pipeline growth with high-velocity social proof

With Verbatim powering their content, Glimpse has a smooth, self-sustaining workflow that transforms every customer success into a growth-driving asset, creating visible momentum and consistent pipeline impact.

• 3x inbound pipeline growth in 6 months
• 5x increase in case study production
• 20 hours saved every month

What began as a need for amplified market credibility has evolved into a lasting competitive advantage. Verbatim’s partnership and expertise has enabled Glimpse to transform customer wins into lasting trust and recognition throughout the CPG space.

“The most beautiful thing about working with Verbatim is that our customers are happy to talk to them. We know the team will give everyone a great experience.”

‍