Eraser ramps enterprise win rates with Verbatim case studies

Challenge

Eraser needed a scalable way to turn case studies into enterprise deal momentum

As Eraser’s AI-powered diagramming platform became a trusted tool for enterprise architecture and engineering teams, buyer expectations around proof got sharper. Prospects routinely asked for case studies and customer examples to validate the product. But with the core team focused on product and sales — and no dedicated marketing function in place — reps didn’t have a reliable way to point prospects to concrete results and stories.

Founder Shin Kim understood that these stories would feature Eraser’s most strategic enterprise customers, so the margin for error was effectively zero. "We couldn't risk someone wasting an executive's time with basic questions or completely missing the technical nuance of our platform,” he explains.

In response, Shin built an in‑house case study motion and personally ran every step of it, from customer outreach and technical interviewing to drafting, revisions, and multi‑department approvals. The hands‑on model produced a few high‑quality assets, but it was inherently unscalable, putting a hard cap on how many stories Eraser could ship. It also quickly became an operational bottleneck, diverting Shin’s bandwidth from strategic initiatives.

Once Shin began exploring external partners, however, he found a market flooded with generalist agencies that simply couldn't capture Eraser's deep product nuances. Shin considered a part-time hire, but knew that ultimately they would require oversight and training, which would defeat the purpose of outsourcing.

On a recommendation from a fellow founder, Shin connected with Verbatim, one of the only agencies he’s seen built solely around case studies. It was the first solution he’s found that could own the entire case study process and confidently represent Eraser’s technical depth.

“We had a rapidly growing base of happy enterprise customers, so we needed a specialized partner who could match our high quality bar and allow us to keep our focus on scaling the business.”

Solution

Eraser built an enterprise-ready social proof engine with Verbatim

Onboarding with Verbatim was fast and streamlined. To start, Verbatim independently audited the platform's existing documentation, collateral, and case study webpage. The Verbatim team then ran brief alignment calls with Shin to identify target enterprise personas and key customer success metrics.

With that foundation in place, Verbatim and Eraser put a repeatable case study workflow in motion. After Shin makes a warm introduction to a customer, Verbatim runs the process end-to-end: handling outreach, scheduling, logistics, stakeholder coordination, and the technical interview. Shin only steps back in at the end for a low-friction review before publication.

“Verbatim earned enough trust that I can hand off high‑stakes calls with our most strategic enterprise customers and feel comfortable not being in the room,” Shin shares.

The workflow was put to the test with EXL, one of Eraser’s closest enterprise customers. Between strict corporate PR rules, multi-layer legal review, and frequent scheduling changes, it was the kind of project Shin would usually stay close to. Instead, he stepped back and let Verbatim take direct ownership of approvals and timelines, trusting the team to navigate the high-stakes enterprise account. "The way Verbatim handled the EXL case study was very impressive," Shin shares.

As Eraser’s asset library grows, so does its impact on sales. Instead of deploying case studies only when a prospect requests proof, the team now leverages them proactively in warm- and cold-outbound messaging, targeting prospects with precise data from peers in their domain. Eraser is even executing a website overhaul to feature these customer proof-points directly on their primary landing pages to maximize conversion.

Ultimately, this strategic delegation gives Shin back the headspace to focus on product and go‑to‑market strategy, while a dedicated case study engine keeps Eraser’s enterprise proof layer growing in the background.

"Verbatim acts as a true extension of our team. They own the entire case study pipeline, handle our most sensitive enterprise accounts flawlessly, and deliver highly impactful sales assets that we use across our entire organization."

Results

Verbatim-powered customer stories now influence 50%+ of Eraser’s active sales cycles

By embedding Verbatim into its core go‑to‑market operations, Eraser transformed a content bottleneck into a proactive growth engine. Today, that engine powers a scalable case study library that equips the sales team at every stage of the enterprise pipeline.

• 50%+ of all customer journeys actively engage with case studies
• 40 hours of critical internal bandwidth reclaimed monthly

Looking ahead, Eraser plans to leverage their rich library of social proof to build an intelligent, automated content routing system. By integrating their case study repository with their CRM and AI agents, Eraser will automatically deliver hyper-specific case studies to prospects based on their vertical, scale, and geography, the moment they enter the pipeline.

“Verbatim saves us weeks of internal man-hours and gives us a repeatable framework for building trust with major enterprise accounts.”